Printing? multiple reflection of an image from a printing form onto a printing substrate (e.g., on paper). Every copy, that is a print, is commonly called a print.
The printing also means various techniques for copying text and graphics using traditional methods, using printing machines, as well as modern computer methods with the use of computer peripherals, such as printers, plotters, etc. - although such prints should be called printouts.
The introduction of computer techniques and digital printing to printers has meant that printing is also often understood as printing done on an industrial scale by means of adapted printing machines.
Project is not everything
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?